Valeria Penati – Your message is in good hands
If you want to understand how important someone is to you, here’s a
simple test - let's call it the “SOS message test”. Imagine that you're
in serious danger and your life depends on delivering a certain message.
You can't move, so you need someone else to take the message on your
behalf. The task won’t be easy, because the paths that lead to the
destination are difficult and riddled with dangerous traps.
The only
solution is to find someone that cares enough about you to take on the
challenge and that has the personal skills necessary to succeed.
Now
think about the people you know and ask yourself if you would trust
your SOS message to them. Think carefully, because the person you choose
could literally “save your life”, and deserve pride of position in your
personal photo album of friends (real friends, that is).
A survey
conducted using CATI and CAPI interviews on a statistically relevant
sample of individuals found that Valeria Penati is one of the top
figures, both in Italy and abroad, to be chosen to carry that saving
message. How come? Come and meet her. And if you happen to be in a
sticky position...
Post scriptum:
journalist, editor and freelance writer for various publications
between 1989 and 2001, Valeria moved to media relations in 2001, gaining
solid experience in the press relations department of Global Value from
2004-2005. From 2006 onwards she has focussed on themes associated with
the world of energy, innovation, environmental sustainability and
energy certifications.